My 6 years of experience in writing marketing copy were the byproduct, initially, of a deep love for the craft of creative writing. Through my upbringing under an award-winning novelist, this innate passion inspired a lifelong practice of writing poetry and prose.
Empowered by the judicious application of marketing principles, this poetic touch now adds a unique and compelling flavour in my professional copy - serving to charm its intended audience, with every carefully crafted sentence, into attention and affection from the very first few seconds.
For essays & creative writing, visit my website, In Lila.
I currently manage the social media for Émai Fine Dining (Facebook | Instagram).
I. Authentique Interiors
Homewares of exquisite culture, dignity, and timeless beauty.
Our precious handcrafted furniture, ceramics and textiles envelop your spaces in the tenderness of nature and the grace of man’s gifted hands.
Each Authentique piece is handcrafted with exquisite design, precious all-natural materials, and masterly traditional craftsmanship - and will last for generations to come.
Our Story
We passionately endeavour to unearth the true beauty of Vietnamese craft traditions to the world.
Through the preservation of our antique heritage and the innovation of new designs and ideas, our mission is to revive and further mature some of the most beautiful craft traditions in the world.
Delicately blending influences from Nordic New Design and the effortless grace of Zen from the East, our unique aesthetic seeks to breathe new life into the time-honoured beauty of traditional Vietnamese crafts. The arts of pottery, carpentry, and textile making are among the nation’s most beautiful long standing traditions, that, through centuries of growth and hardship, have survived the country’s tumultuous past in the modest pockets of the country in which the values of art and authentic craft making are still respected today. In upholding the dignity, passion, and hard work that have shaped these traditions over the years, we strive to reflect these same values in the heart of modern-day Saigon, an industrialised city now far-removed from nature and its own venerable past.
Authentique’s aesthetic philosophy is centred around the timeless beauty of nature and artisanal craft-making, as expressed in their organic, uniquely imperfect, and transient nature.
A Japanese Zen garden attests its beauty in the subtle movements, growth and decay of nature as weathered by the passing of time. Similarly, Authentique’s creations find their grace in each piece’s naturally distinctive essence, as weathered by the subtle finesse of the hand movements of our artisans, the organic variations in our natural production processes, and the non-uniform quality of our natural materials. Our aesthetic principles of design and colour are rooted in nature’s asymmetry, intimacy, and humbleness: a stroke of paint, a flow of the wind, a sprouting of a seed. When an item has a natural and unique history, it becomes more sincere, more true to life, and infinitely more beautiful.
Every single piece is thus handmade with utmost care and dedication by our artisans, taking its time to come into being like no other as a unique product of centuries of antique Vietnamese tradition and contemporary refinement. In this, we hope to create an organic space in which the beauty of these crafts may radiate and blossom into a source of great pride for Vietnam.
With heartfelt pride and joy in our work, we sincerely hope that you may welcome into your home these beautifully handcrafted pieces for yourself and your loved ones to fall in love with as we have.
II. Émai Italian Fine Dining
About us
Housed in a romantic wooden villa, Émai serves refined Italian traditional and contemporary cuisine in the mountainous heart of Dalat, Vietnam.
The food at émai is a fine blend of traditional and contemporary, European and international inspirations, with special appreciation for the elegant simplicity of the Tuscan countryside. Every dish is freshly cooked using organic vegetables and herbs farmed from Dalat's unique agricultural landscape, renowned across the country for its beautiful weather and clean, fresh Mediterranean produce
From Camembert Mushroom Pizza to Slow-Cooked Beef in Southern Italian Red Wine, Duck Confit Ravioli to Sage Butter Gnocchi - each of our dishes are the product of centuries of European tradition and our unique innovations that exalt each dish with exquisite taste.
Come delight all your senses with our delicious food, warm service, and one-of-a-kind atmosphere, coalescing to give you an enchantingly beautiful experience you'll never forget. Our vibe will take you to a cosy home in the Italian countryside, filled with soft candlelight, rose gardens, and beautiful jazz and classical music - a truly different, more magical world.
Facebook Advertising Copy
Experience the magic of a true European Christmas in dreamy Dalat
Cosy up in an enchanting Italian countryside home with our Christmas music, fine wine and twinkling lights and candles as you savour the most exquisite flavours of an authentically European, unforgettable Christmas.
You'll love being the very first to taste our mouth-watering new dishes. Quiches, soups and pastas; our Roast Chicken with Rosemary and Grand Marnier or Lamb Chops with a Pistachio Crust; our heavenly carrot cake sorbet creation with walnut brittle and homemade spiced holiday sweets... these are among some of the heavenly Christmas surprises we have in store for you.
Treat yourself and your loved ones to an authentic Christmas experience unlike any other. We are now accepting dinner reservations on any night from the 20th of December to the 5th of January, 2018.
Social Media Captions - Some examples…
If you asked us for the best way to impress your guests, we would never leave out the importance of a “wow!” worthy dessert.
Immensely popular since our origins in 2017, our mulberry twist on the Italian Panna Cotta has long been trusted to finish meals with a deliciously sweet and lasting impression.
And - this year - our new recipe is even more exciting than before.
By introducing Greek yoghurt, the yoghurt's creamy thickness contrasts in an astoundingly delicious way with our warm Dalat berries cooked in our delicately spiced mulled wine sauce.
We think you'll really love this playful and inventive touch to an Italian classic!
To us, home is the delicate balance between nature and shelter, between ourselves and the elements.
Because we are happiest when we are protected - and yet close to the trees, wind and waters - the spaces at émai seek to reflect this balance at its most beautiful.
On a good summer morning in the mountains, there is a special golden light and atmosphere that seems to transport us into a real-life movie.
For a few peaceful moments, we imagine ourselves sitting an Italian countryside home, surrounded by flowers and butterflies, and with nothing on our minds but the big blue open sky.
To have a peaceful little corner of one’s own in the world in which to find comfort and beauty amongst the trees - this is the reason why émai exists.
Handprint
Climate & Sustainability Technology
This World Day of Social Justice, we are reminded of the harrowing commercial sexual exploitation of children, young women and men all over the world.
To be part of the solution, we must empower victims with dignity, choice, and independence. That’s why today, we are so proud to highlight the heroic work of our amazing impact partner: Daughters of Cambodia.
By giving women the means to prosper in all areas of life, they are helping those trapped in the sex industry to start a new life - one where they walk free, truly thrive, and never return to sex work again.
Today, on World Water Day 2023, we want to shed light on the global water crisis. The situation is dire, with water scarcity looming on every continent. It's estimated that by 2025, half of the world's population will be living in water-stressed areas.
But there's hope. We can solve this crisis by implementing solutions such as rainwater harvesting, water conservation, and investing in water infrastructure.
One organization leading the charge is @wateroam , an amazing NGO working to eradicate water poverty by providing and deploying water filtration systems, especially in communities in need - such as rural and disaster-stricken areas. By working together, we can ensure that everyone has access to clean water, no matter where they live.
Help Wateroam on their mission by partnering with Handprint. With us, your company will be joining the movement towards a regenerative economy and become a force for good, seamlessly contributing towards eradicating water poverty and other impact causes.
III. STC | Vegan NGO
Promotional Leaflet for Veganism
Did you know?
One simple lifestyle change can simultaneously improve your health, save lives and protect the environment.
Becoming vegan is one of the best choices you can make today. It has been proven again and again to help treat disease, help you lose weight, vastly decrease your negative environmental impacts, help prevent future pandemics, and save the lives of countless innocent animals.
Veganism is easier and more popular now than ever, and this booklet will provide you with tips and delicious recipes to make this change as easy and exciting as possible for you!
What is Veganism?
Veganism is a way of living where we exclude all forms of animal cruelty as much as we can. A vegan person avoids meat, egg, and dairy, and avoids supporting other forms of exploitation like leather and animal circuses.
Amazingly, this lifestyle also helps protect our health and the environment! If you feel sad and powerless about the destruction and suffering in our world, this is the most practical and powerful way to make a positive difference. The more vegan you are, the less damage you cause in the world - so if being 100% vegan seems hard, simply start by being as vegan as possible.
Going vegan is one of the best things you can do to reduce suffering in the world.
We believe animals all have the right to live and be free from suffering.
When you refuse to pay for animal products, you reduce the demand for them, and eventually, fewer animals will have to suffer and die - and you can live knowing you haven’t personally caused unnecessary suffering and death. The more vegan people there are, the more compassionate our world becomes.
Vegan dishes are incredibly delicious, diverse, and exciting!
Let’s explore!
As veganism is becoming more popular, we are discovering exciting ways to combine plant-based ingredients to create fully satisfying, mouth-watering dishes with 100% of the taste and 0% of the cruelty.
There are new, delicious alternatives to meat, milk, cheese being produced every year - some of which taste just as good as the real thing, and many of which are much healthier. There are tens of thousands of plant-based ingredients, and you can veganise your favourite meals with mushrooms, beans, tempeh, seitan, tofu, and more.
Join our 7-Day Challenge
Make the change in the easiest and most fun way possible!
If you are interested in making this positive lifestyle change in an easy, informed and scientific manner, we would be so happy to help you every step of the way.
Please join our free 7-Day Vegan Challenge to learn some truly fantastic recipes and receive nutrition advice from industry professionals.
IV. Hum Vegetarian
Our Story
At Hum, we believe that food is one of the most essential aspects of a happy, healthy, and peaceful life.
Clean and fresh ingredients are especially selected for their health-giving benefits and complementary flavours, and coalesce into fine creations that deliver guilt-free and wholly indulgent sensual experiences. The particular health benefits of each dish are outlined in our menu, so you can rest assured that everything you eat will be a positively gratifying addition to your life.
Taking inspiration from traditional Vietnamese and other cuisines, our delicious creations are composed of a delicate balance of salty, sweet, sour, and hot flavours and aromas, sure to delight your taste buds in the best of ways. We also understand that one must treat one's body as a temple, to only nourish it with the best that the earth has to offer, in order to live a happy and wholesome life. Our dishes are prepared using only the freshest natural ingredients, handpicked to give your health the love and care it deserves.
Both of our two locations are designed with great care to give you an atmosphere in which to mindfully and joyfully experience the beauty and the tranquility of nature, while enjoying a comfortable dining experience defined by sophistication and Zen philosophy. Our café & restaurant location is meticulously adorned with lotus leaves, flowers, and bright beautiful colours. Outdoor seating is available beside our refreshing water features or on the lush balcony, as well as indoor options surrounded by Vietnamese-style paintings and décor. Meanwhile, our atmospheric lounge & restaurant location gives you a sensual and decadent dining experience, while retaining our aesthetic values of Zen and tranquility. Many seating options are available by the windows, on our comfortable lounging seats or by our bar and beautiful water feature. Make yourself comfortable as you delve into an atmosphere carefully curated for tranquility, beauty, and harmony. Serene music, natural wooden interiors and an array of beautiful plants and trees combine to give you a peaceful space in which to find a moment of joy and mindfulness.
Website Homepage sample
Three wholesome spaces for health and peace of mind in the heart of Saigon
At Hum, we serve only the freshest ingredients for a culinary experience that is not only delicious and fulfilling, but also nourishes the soul with peace, healthfulness, and grace.
A tranquil space...
Make yourself comfortable as you delve into an atmosphere that embraces calmness and harmony. Serene music, natural wooden interiors and an array of beautiful plants and trees will give you moments of peace, joy, and mindfulness.
Pure & nourishing
At Hum, we appreciate the body – we offer it with simple yet nourishing food so it becomes healthy and we, in turn, live a happy and wholesome life. Our dishes are prepared using only the freshest natural ingredients, handpicked to give you the care you deserve.
Delectable flavours
Taking inspiration from Southeast Asian cuisines, our proud creations deliver a delicate balance of flavours and aromas, sure to delight your taste buds in the best of ways.
V. Ernest & Martha
Product Descriptions
Wrriten for Ernest & Martha, curators of unique, beautiful gifts and accessories.
The candle descriptions are designed to paint vivid pictures that evoke an aesthetic experience, metaphorically encapsulating the sensorial experience of each scent.
Pink Cashmere
Step into a verdant rose garden in the Italian countryside after the rain, our senses awakened by the floral scents floating gently in the crisp mountain air.
Enveloped by a soft cashmere scarf, we then cosy up in an armchair by the cottage window with a warm cup of tea. Taking a sip, we are rooted back into the rich, spicy, and woody warmth of the earth.
This unique blend of earth and flower fills the room with elegant intimacy. A lightly sweet, yet deeply soothing fragrance.
Jardin de Mandarines
The sun is bright and warm as you sit down next to the lake in the park. Taking refuge under a shady willow tree, you open up your woven picnic basket from a day at the farmer's market.
The delicious aroma of juicy oranges and mandarins fill the air as you peel them and share them amongst friends. Meanwhile, the freshness of the basil grounds you to the earthy coolness of the shade.
You lie down as a breeze flows through the tall grass, inviting you to close your eyes and feel the freshness and pleasure of these warm and leisurely summer days.
It’s a beautiful day to be outside.
Forêt Boréale
Arriving home on a cool and rainy day among the great pine trees, you step into your wooden cabin where a warm and smokey fire awaits.
Breathing in the woody scents, you find your loved ones all gathered around the hearth, their intimate voices filling the room like sweet vanilla and lavender.
Contentment fills you up now, as you bathe yourself in the glow of candlelight, the pitter patter of the rain outside, and the sound of crackling fire all blending together like a perfect lullaby.
Welcome home.
VI. Real Christmas Trees Melbourne
Email Marketing Campaign
From Diwali to Hannukah, Thanksgiving to Christmas and beyond, people worldwide are now looking forward to wondrous occasions to reunite, reflect, celebrate, and bask in the warm glow of family and friendship.
Perhaps the most beautiful thing about being human.
Our souls light up like candle lights, passing on the torch of happiness from one person to another. No matter what else may be happening, in these last months of the year, our global community can all seem to agree on something true and beautiful.
Every year, here at Real Christmas Trees Melbourne, we think that’s something worth celebrating. 🎄🎁
Let's Keep Our Beautiful Traditions Alive
Some important things always remain the same, despite all the changes we face during these unstable times. The love of our family and friends, as well as the beauty of our traditions, will always provide the care, grounding, and precious belonging that we need.
Come home to each other around a real, luscious Christmas tree this year. We will help ensure that you have a beautiful, homey centrepiece for you and your family. It's time again to celebrate love and joy, as humans have done for millennia. You deserve it now more than ever.
Counting down the days til Christmas!
As the world begins to open up, we are given the opportunity to appreciate the beauty in life’s moments together once again - the moments that make us happy to be alive. After such challenging times apart, a simple hug, twinkling candle lights and the pine aroma of a freshly cut tree become more cherished than ever.
Make this Christmas extra special by turning your home into a beautifully cosy, fragrant, and comforting hearth. It’s time to celebrate life once again.
Book a fresh tree with us today, so you can be prepared and not miss out on having this precious Christmas season done right.
Check out how beautiful these Christmas trees are!
Our trees arrive to your door freshly cut from the farm, wonderfully vibrant, luscious and green. The rest is up to you and your limitless creativity!
We are so happy to receive photos from our customers showing off how gorgeous the trees look, bringing the beauty of nature into our homes. Check out some wonderful photos below!
Don't have a tree yet? Click the button down below to pick your own now!
For more samples specific to your needs, please contact me.